Measurement and ongoing improvement

Evaluate automated tasks, human interventions and useful improvements.

Discuss my AI project

Clinic team reviewing its processes — AI-generated photographic recreation of a clinic scene.

The starting point

Data sits in different platforms, making it difficult to connect communication, enquiries, bookings and clinic activity.

The intervention

Measurement audits and indicators that support management decisions.
GA4, Google Tag Manager, Search Console and campaign tracking.
Booking events, cross-domain measurement and consent configuration reviews.
Channel, journey, CRM and administrative data analysis.
Reporting, priorities and optimisation of content and campaigns.
Documentation, operational follow-up and ongoing maintenance within an agreed scope.

What your clinic receives

Understandable measurement and a prioritised action plan. Ongoing support is defined around the clinic's services and needs.

How we validate it

We check events and sources and distinguish enquiries, bookings, attendance and revenue. Changes are assessed against agreed indicators without automatically attributing every improvement to Dora.

Projects